Step-by-step guide to connecting your Facebook Ads account and syncing campaign data seamlessly.
Authorize Connection to Facebook Ads
Ensure that the account you're granting access to holds at admin-level permissions for your Facebook Ads accounts.
Navigate to Data Integration -> Connectors
2. Select Facebook Ads and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.
Upon successful connection of the Facebook Ads account, you will be presented with a dashboard displaying your linked Facebook accounts and associated ad accounts. This dashboard will also feature four buttons located directly beneath the Facebook Account section:
- Add a New Account: This button enables you to link additional Facebook Ads accounts to the platform.
- Reauthorize: This button allows you to refresh the authorization for your Facebook Ads account, ensuring continued data access.
- Test Connection: This button initiates a test to verify the connectivity between the platform and the Facebook Ads account.
- Delete Connection: This button severs the link between the platform and the Facebook Ads account, removing the account and its data from the dashboard.
Extracted Data
These are the extracted data fields that we extract from Facebook Ads:
|
Data Field |
Extracted Data Source |
Explanation |
|
date |
date_start |
The start date for the advertising data being reported. |
|
campaign_type |
objective |
The campaign objective (e.g., AWARENESS, CONSIDERATION, CONVERSION). |
|
campaign_name |
campaign_name |
The name of the advertising campaign. |
|
spend |
spend |
The amount spent on the advertising campaign. |
|
clicks |
clicks |
The number of clicks on the advertisement. |
|
impressions |
impressions |
The number of times the advertisement was displayed. |
|
country |
country |
The country where the advertisement was shown or where the user who interacted with the ad was located. |
|
revenue |
action_values_offsite_conversionfb_pixel_purchase |
The revenue generated from conversions attributed to the advertisement, based on Facebook Pixel purchase events. |
|
conversions |
actions_offsite_conversionfb_pixel_purchase |
The number of purchase conversions attributed to the advertisement, tracked by Facebook Pixel. |
Date Range and Data Freshness
- Date Range: 1080 days (36 months)
- Data Freshness: Data is updated daily.
- Data Granularity: Data is provided at a daily level.
Data Validation
The validation is done over the spend metric.