Step-by-step guide to connecting your Facebook Page Insights account and syncing campaign data seamlessly.
Authorize Connection to Facebook Page Insights
Ensure that the account you're granting access to holds admin-level permissions for your Facebook Pages.
Navigate to Data Integration -> Connectors
- Click on "Connect A new platform"
- Select Facebook Page Insights and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.
Upon successful connection of the Facebook account, you will be presented with a dashboard displaying your linked Facebook Pages. This dashboard will also feature four buttons located directly beneath the Facebook Account section:
- Add a New Account: This button enables you to link additional Facebook accounts to the platform.
- Reauthorize: This button allows you to refresh the authorization for your Facebook account, ensuring continued data access.
- Test Connection: This button initiates a test to verify the connectivity between the platform and the Facebook account.
- Delete Connection: This button severs the link between the platform and the Facebook account, removing the account and its data from the dashboard.
Extracted Data
These are the extracted data fields that we extract from Facebook Page Insights:
|
Data Field |
Extracted Data Source |
Explanation |
|
date |
date |
The date for which the insights data is reported. |
|
impressions_total |
page_impressions |
The total number of times any content from your Page or about your Page entered a person's screen. |
|
impressions_paid |
page_impressions_paid |
The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. |
|
impressions |
calculated field: impressions_total-impressions_paid |
The number of organic impressions, calculated as the difference between total impressions and paid impressions. |
Date Range and Data Freshness
- Date Range: 1800 days (about 5 years)
- Data Freshness: Data is updated weekly.
- Data Granularity: Data is provided at a weekly level.
Data Validation
The validation is done over the impressions metric.