Google Analytics 4

Step-by-step guide to connecting your Google Analytics 4 account and syncing campaign data seamlessly.

Authorize Connection to Google Analytics 4


Ensure that the account you're granting access to holds admin-level permissions.

1. Navigate to Data Integration -> Connectors

2. Click on "Connect A new platform"

3. Select Google Analytics 4 and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.

Upon successful connection of the Google Analytics 4 account, you will see a dashboard displaying your linked Google accounts. This dashboard will also feature four buttons located directly beneath the Google Account section:

  • Add a New Account: This button enables you to link additional Google Analytics 4 accounts to the platform.
  • Reauthorize: This button allows you to refresh the authorization for your Google Analytics 4 account, ensuring continued data access.
  • Test Connection: This button initiates a test to verify the connectivity between the platform and the Google Analytics 4 account.
  • Delete Connection: This button severs the link between the platform and the Google Analytics 4 account, removing the account and its data from the dashboard.

Extracted Data


These are the extracted data fields that we extract from Google Analytics 4:


Google Analytics 4 Macro (Analytics Sessions)

Data Field

Extracted Data Source

Explanation

date

date

The date associated with the analytics data.

session_source

sessionsource

The source from which the session originated.

session_medium

sessionmedium

The medium through which the session was acquired.

session_campaign_name

sessioncampaignname

The name of the campaign associated with the session.

sessions

sessions

The number of sessions recorded.

country

country

The country where the user was located during the session.

Google Analytics 4 Micro (Analytics Orders)

Data Field

Extracted Data Source

Explanation

date

date

The date associated with the order data.

order_id

transactionid

The unique identifier for the transaction.

revenue

totalrevenue

The total revenue generated from the transaction.

country

country

The country where the user was located when completing the transaction.

location

region

The specific region within the country.

Date Range and Data Freshness

  • Data Freshness: Data is updated weekly.
  • Data Granularity: Weekly.
  • Date Range: 3 years

Data Validation

The validation is done over the revenue metric.

Go here for more information on this part of validation