Instagram Organic

Step-by-step guide to connecting your Instagram Organic account and syncing campaign data seamlessly.

Authorize Connection to Instagram Organic

Ensure that the account you're granting access to holds admin-level permissions for your Instagram Business profiles.

Navigate to Data Integration -> Connectors

  1. Click on "Connect A new platform"
  2. Select Instagram Organic and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.

Upon successful connection of the Facebook account (which manages Instagram access), you will be presented with a dashboard displaying your linked Instagram profiles. This dashboard will also feature four buttons located directly beneath the Account section:

  • Add a New Account: This button enables you to link additional Instagram profiles to the platform.
  • Reauthorize: This button allows you to refresh the authorization for your account, ensuring continued data access.
  • Test Connection: This button initiates a test to verify the connectivity between the platform and the Instagram account.
  • Delete Connection: This button severs the link between the platform and the Instagram account, removing the account and its data from the dashboard.

Extracted Data

These are the extracted data fields that we extract from Instagram Organic:

Data Field

Extracted Data Source

Explanation

date

date

The date for which the Instagram analytics data is reported.

impressions

impressions

The total number of times your Instagram content was displayed.

Date Range and Data Freshness

  • Date Range: 1 year
  • Data Freshness: Data is updated weekly.
  • Data Granularity: Data is provided at a weekly level.

Data Validation

The validation is done over the impressions metric.

Go here for more information on this part of validation