LinkedIn Organic

Step-by-step guide to connecting your LinkedIn Organic account and syncing campaign data seamlessly.

Authorize Connection to LinkedIn Organic

Ensure that the account you're granting access to holds admin-level permissions for your LinkedIn Company Pages.

Navigate to Data Integration -> Connectors

  1. Click on "Connect A new platform"
  2. Select LinkedIn Organic and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.

Upon successful connection of the LinkedIn account, you will be presented with a dashboard displaying your linked LinkedIn Company Pages. This dashboard will also feature four buttons located directly beneath the LinkedIn Account section:

  • Add a New Account: This button enables you to link additional LinkedIn accounts to the platform.
  • Reauthorize: This button allows you to refresh the authorization for your LinkedIn account, ensuring continued data access.
  • Test Connection: This button initiates a test to verify the connectivity between the platform and the LinkedIn account.
  • Delete Connection: This button severs the link between the platform and the LinkedIn account, removing the account and its data from the dashboard.

Extracted Data

These are the extracted data fields that we extract from LinkedIn Organic:

Data Field

Extracted Data Source

Explanation

date

start

The start date for the organic performance data being reported.

impressions

impression_count

The number of times your LinkedIn content was displayed.

clicks

click_count

The number of clicks on your LinkedIn content.

Date Range and Data Freshness

  • Date Range: 3 years
  • Data Freshness: Data is updated weekly.
  • Data Granularity: Data is provided at a weekly level.

Data Validation

The validation is done over the impressions and clicks metrics

Go here for more information on this part of validation