Mailchimp

Step-by-step guide to connecting your Mailchimp account and syncing campaign data seamlessly.

Authorize Connection to Mailchimp

To connect your Mailchimp account, you'll need to provide your credentials:

Navigate to Data Integration -> Connectors

  1. Click on "Connect A new platform"
  2. Select Mailchimp

  1. Enter the following required credentials:
    • Username: Your Mailchimp username
    • API Key: Your Mailchimp API key
    • DC: Your Mailchimp data center prefix

How can I get my Api Key?

  1. In your MailChimp account, navigate to the API keys page.
  2. Click on Create API Key and name your key.
  3. Click on Generate Key and copy the value.

How can I get my DC?

  1. In the first part of your MailChimp URL, you can find your DC, e.g. us1 is the DC in this URL https://us1.admin.mailchimp.com/account/api/manage.

Upon successful connection of your Mailchimp account, you will be presented with a dashboard displaying your connected account data. This dashboard will also feature buttons for managing your connection:

  • Test Connection: This button initiates a test to verify the connectivity between the platform and your Mailchimp account.
  • Delete Connection: This button severs the link between the platform and your Mailchimp account, removing the account and its data from the dashboard.

Extracted Data

These are the extracted data fields from Mailchimp:

Data Field

Extracted Data Source

Explanation

date

send_time

The date when an email campaign was sent

emails_sent

emails_sent

The number of emails sent in each campaign

Date Range and Data Freshness

  • Date Range: 3 years
  • Data Freshness: Data is updated weekly.
  • Data Granularity: Data is provided at a weekly level.

Data Validation

The validation is done over the emails_sent metric.

Go here for more information on this part of validation