---
title: Criteo
description: Step-by-step guide to connecting your Criteo account and syncing campaign data seamlessly.
---

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1. [Knowledge base](https://docs.cassandra.app/migration?hsLang=en)
2. [Data preparation & Model Calibration](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en)
3. [Connectors - How to?](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#connectors-how-to)

# Criteo

## Step-by-step guide to connecting your Criteo account and syncing campaign data seamlessly.

### **Authorize Connection to Criteo**

To connect your Criteo account, you'll need to provide your API credentials:

Navigate to Data Integration -\> Connectors

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdG6tImCajCOV6XpS2ZCE6fDxnKb4l-F_zKF13PrxcDs4IYl6L_6WHBv-o_YY9xvClLNr5ijAfhnwvRKXywLierrIAOc2zqaR4ov47airtPqWNI7UuL0g7nE9RLDwDUuTcTCfGlbA?key=e-08P_QGoQyGsnvmBLlb5d7T)

1. Click on "Connect A new platform"  
   ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfSVbtASK4HOXnNril5akJa1MZTq4FlrShAPbN2jDmnR_Q0h-pTE6Abr0ZMJ2f5xpK5Y9fGsb8xn_npwHJnImYbZ6BF3G5cfA77fCAZf7X_bBfiXQYR0q9cUUTLCh_2uRj_VS1EWw?key=e-08P_QGoQyGsnvmBLlb5d7T)
2. Select Criteo

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfnk_M9TwIBWNTTF8YRJXuwxs6ba0EFhKFCtTsxeX47-ODxK92pdOBWAV5bSUXM1_C6IDpEEx997V5fo2HPCA4lNzE8f2WGQCYc0rkg8egZWbEwLqilr1E93v7PAmlGzP4u1im7qg?key=e-08P_QGoQyGsnvmBLlb5d7T)

1. Enter the following required credentials: 
     - **Client ID**: Your Criteo API Client ID
     - **Client Secret**: Your Criteo API Client Secret

#### **How to obtain your Criteo Client ID and Client Secret**

1. Register at [https://partners.criteo.com](https://partners.criteo.com/).
2. Click on **Create a new app** and name it (you can call it Cassandra).
3. Select **client credentials** as the authentication method.
4. Choose **C-Growth and Marketing Solutions** as the Service.
5. Select **Read** for **Analytics** and **Campaigns** and click on **Activate app**.
6. Click on **Create new key** to generate your client credentials.
7. A file will be downloaded containing your **Client id** and **Client secret**.
8. Click **generate new url** and copy the provided URL.
9. Paste the URL into your browser, select your account, and approve the access.
10. Copy and paste here the Client id and the Client secret.
11. If you get an error you may need to wait a few seconds, but once Criteo has processed it should work fine.

Upon successful connection of your Criteo account, you will be presented with a dashboard displaying your connected account data. This dashboard will also feature buttons for managing your connection:

- **Test Connection**: This button initiates a test to verify the connectivity between the platform and your Criteo account.
- **Delete Connection**: This button severs the link between the platform and your Criteo account, removing the account and its data from the dashboard.

### **Extracted Data**

These are the extracted data fields from Criteo:

| **Data Field** | **Extracted Data Source** | **Explanation** |
| --- | --- | --- |
| date | day | The date when the advertising data was recorded |
| campaign\_name | adset | The name of the advertising campaign or adset |
| spend | advertiser\_cost | The amount spent on advertising |
| clicks | clicks | The number of clicks received on ads |
| impressions | displays | The number of times ads were displayed |
| revenue | revenue\_generated\_post\_click\_30 | Revenue generated from post-click actions within 30 days |
| conversions | sales\_post\_click\_30 | Number of sales completed within 30 days after clicking |

### **Date Range and Data Freshness**

- **Data Freshness:** Data is updated daily.
- **Data Granularity:** daily.
- **Date Range:** 3 years

### **Data Validation**

The validation is done over the **spend** metric.

[Go here for more information on this part of validation](https://docs.cassandra.app/data-validation-in-cassandra?hsLang=en)

- [Getting started with Cassandra](https://docs.cassandra.app/migration/getting-started-with-cassandra?hsLang=en)
- [Data preparation & Model Calibration](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#main-content)

    - [Connectors - How to?](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#connectors-how-to)
- [Optimization & Budgeting](https://docs.cassandra.app/migration/optimization-budgeting?hsLang=en)
- [Experimentation & Validation](https://docs.cassandra.app/migration/experimentation-validation?hsLang=en)
- [Forecasting & Strategic Planning](https://docs.cassandra.app/migration/forecasting-strategic-planning?hsLang=en)
- [Troubleshooting](https://docs.cassandra.app/migration/troubleshooting?hsLang=en)

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