---
title: Facebook Ads
description: Step-by-step guide to connecting your Facebook Ads account and syncing campaign data seamlessly.
---

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# Facebook Ads

## Step-by-step guide to connecting your Facebook Ads account and syncing campaign data seamlessly.

### **Authorize Connection to Facebook Ads**

Ensure that the account you're granting access to holds at **admin-level** permissions for your Facebook Ads accounts.

Navigate to Data Integration -\> Connectors

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeTgjTuaK6BNGgbn_kxrj86wbE9tmNvJr7Grbrtt-pp5_JqB9wbRo1VFy24pOwnNG5FSiFWZ_f0CNjTkW_u2wGQVRshAgWqVqFQ_Qriuoj-SoucisWCfz_2-ciFZDVD-0CNySdJVg?key=e-08P_QGoQyGsnvmBLlb5d7T)

 1\. Click on "Connect A new platform"

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe5hM1NLju4eaHH_ctFwe6koRuNR7_EOEytzjd1Wfvw3jEyNYN57rdLiBNfYJilU5l1TR7eEQdmEqoJKqQv2haMLQuCtbrofYhG-qP-Md22CQQ3sqlg2GebBFAQOoqn9UT_W8xBOQ?key=e-08P_QGoQyGsnvmBLlb5d7T)

 

 2\. Select Facebook Ads and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.

Upon successful connection of the Facebook Ads account, you will be presented with a dashboard displaying your linked Facebook accounts and associated ad accounts. This dashboard will also feature four buttons located directly beneath the Facebook Account section:

- **Add a New Account**: This button enables you to link additional Facebook Ads accounts to the platform.
- **Reauthorize**: This button allows you to refresh the authorization for your Facebook Ads account, ensuring continued data access.
- **Test Connection**: This button initiates a test to verify the connectivity between the platform and the Facebook Ads account.
- **Delete Connection**: This button severs the link between the platform and the Facebook Ads account, removing the account and its data from the dashboard.

### **Extracted Data**

These are the extracted data fields that we extract from Facebook Ads:

| **Data Field** | **Extracted Data Source** | **Explanation** |
| --- | --- | --- |
| date | date\_start | The start date for the advertising data being reported. |
| campaign\_type | objective | The campaign objective (e.g., AWARENESS, CONSIDERATION, CONVERSION). |
| campaign\_name | campaign\_name | The name of the advertising campaign. |
| spend | spend | The amount spent on the advertising campaign. |
| clicks | clicks | The number of clicks on the advertisement. |
| impressions | impressions | The number of times the advertisement was displayed. |
| country | country | The country where the advertisement was shown or where the user who interacted with the ad was located. |
| revenue | action\_values\_offsite\_conversionfb\_pixel\_purchase | The revenue generated from conversions attributed to the advertisement, based on Facebook Pixel purchase events. |
| conversions | actions\_offsite\_conversionfb\_pixel\_purchase | The number of purchase conversions attributed to the advertisement, tracked by Facebook Pixel. |

### **Date Range and Data Freshness**

- **Date Range**: 1080 days (36 months)
- **Data Freshness**: Data is updated daily.
- **Data Granularity**: Data is provided at a daily level.

### **Data Validation**

The validation is done over the **spend** metric.

[Go here for more information on this part of validation](https://docs.cassandra.app/data-validation-in-cassandra?hsLang=en)

- [Getting started with Cassandra](https://docs.cassandra.app/migration/getting-started-with-cassandra?hsLang=en)
- [Data preparation & Model Calibration](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#main-content)

    - [Connectors - How to?](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#connectors-how-to)
- [Optimization & Budgeting](https://docs.cassandra.app/migration/optimization-budgeting?hsLang=en)
- [Experimentation & Validation](https://docs.cassandra.app/migration/experimentation-validation?hsLang=en)
- [Forecasting & Strategic Planning](https://docs.cassandra.app/migration/forecasting-strategic-planning?hsLang=en)
- [Troubleshooting](https://docs.cassandra.app/migration/troubleshooting?hsLang=en)

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