---
title: Facebook Page Insights
description: Step-by-step guide to connecting your Facebook Page Insights account and syncing campaign data seamlessly.
---

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1. [Knowledge base](https://docs.cassandra.app/migration?hsLang=en)
2. [Data preparation & Model Calibration](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en)
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# Facebook Page Insights

## Step-by-step guide to connecting your Facebook Page Insights account and syncing campaign data seamlessly.

### **Authorize Connection to Facebook Page Insights**

Ensure that the account you're granting access to holds **admin-level** permissions for your Facebook Pages.

Navigate to Data Integration -\> Connectors

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdG6tImCajCOV6XpS2ZCE6fDxnKb4l-F_zKF13PrxcDs4IYl6L_6WHBv-o_YY9xvClLNr5ijAfhnwvRKXywLierrIAOc2zqaR4ov47airtPqWNI7UuL0g7nE9RLDwDUuTcTCfGlbA?key=e-08P_QGoQyGsnvmBLlb5d7T)

1. Click on "Connect A new platform"  
   ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe5hM1NLju4eaHH_ctFwe6koRuNR7_EOEytzjd1Wfvw3jEyNYN57rdLiBNfYJilU5l1TR7eEQdmEqoJKqQv2haMLQuCtbrofYhG-qP-Md22CQQ3sqlg2GebBFAQOoqn9UT_W8xBOQ?key=e-08P_QGoQyGsnvmBLlb5d7T)
2. Select Facebook Page Insights and follow the on-screen prompts to grant the necessary permissions to access and retrieve your data.

Upon successful connection of the Facebook account, you will be presented with a dashboard displaying your linked Facebook Pages. This dashboard will also feature four buttons located directly beneath the Facebook Account section:

- **Add a New Account**: This button enables you to link additional Facebook accounts to the platform.
- **Reauthorize**: This button allows you to refresh the authorization for your Facebook account, ensuring continued data access.
- **Test Connection**: This button initiates a test to verify the connectivity between the platform and the Facebook account.
- **Delete Connection**: This button severs the link between the platform and the Facebook account, removing the account and its data from the dashboard.

### **Extracted Data**

These are the extracted data fields that we extract from Facebook Page Insights:

| **Data Field** | **Extracted Data Source** | **Explanation** |
| --- | --- | --- |
| date | date | The date for which the insights data is reported. |
| impressions\_total | page\_impressions | The total number of times any content from your Page or about your Page entered a person's screen. |
| impressions\_paid | page\_impressions\_paid | The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. |
| impressions | calculated field: impressions\_total-impressions\_paid | The number of organic impressions, calculated as the difference between total impressions and paid impressions. |

### **Date Range and Data Freshness**

- **Date Range**: 1800 days (about 5 years)
- **Data Freshness**: Data is updated weekly.
- **Data Granularity**: Data is provided at a weekly level.

### **Data Validation**

The validation is done over the **impressions** metric.

[Go here for more information on this part of validation](https://docs.cassandra.app/data-validation-in-cassandra?hsLang=en)

- [Getting started with Cassandra](https://docs.cassandra.app/migration/getting-started-with-cassandra?hsLang=en)
- [Data preparation & Model Calibration](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#main-content)

    - [Connectors - How to?](https://docs.cassandra.app/migration/data-preparation-model-calibration?hsLang=en#connectors-how-to)
- [Optimization & Budgeting](https://docs.cassandra.app/migration/optimization-budgeting?hsLang=en)
- [Experimentation & Validation](https://docs.cassandra.app/migration/experimentation-validation?hsLang=en)
- [Forecasting & Strategic Planning](https://docs.cassandra.app/migration/forecasting-strategic-planning?hsLang=en)
- [Troubleshooting](https://docs.cassandra.app/migration/troubleshooting?hsLang=en)

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