Outbrain

Step-by-step guide to connecting your Outbrain account and syncing campaign data seamlessly.

Authorize Connection to Outbrain

To connect your Outbrain account, you'll need to provide your credentials:

Navigate to Data Integration -> Connectors

  1. Click on "Connect A new platform"
  2. Select Outbrain

  1. Enter the following required credentials:
    • Username: Your Outbrain account username
    • Password: Your Outbrain account password

How authorize Outbrain

  1. To use the Outbrain API you need to make the application at this link https://developer.outbrain.com/home-page/amplify-api/.
  2. Once Outbrain has granted access (it may take a few days) you can proceed by entering your Username and Password.

Upon successful connection of your Outbrain account, you will be presented with a dashboard displaying your connected account data. This dashboard will also feature buttons for managing your connection:

  • Test Connection: This button initiates a test to verify the connectivity between the platform and your Outbrain account.
  • Delete Connection: This button severs the link between the platform and your Outbrain account, removing the account and its data from the dashboard.

Extracted Data

These are the extracted data fields from Outbrain:

Data Field

Extracted Data Source

Explanation

date

date

The date when the advertising data was recorded

campaign_name

campaignid

The ID or name of the advertising campaign

spend

metrics_spend

The amount spent on advertising

clicks

metrics_clicks

The number of clicks received on ads

impressions

metrics_impressions

The number of times ads were displayed

conversions

metrics_totalconversions

The total number of conversions attributed to the ads

revenue

metrics_totalsumvalue

The total revenue generated from the ads

Date Range and Data Freshness

  • Date Range: 3 years
  • Data Freshness: Data is updated daily
  • Data Granularity: Data is provided at a daily level

Data Validation

The validation is done over the spend metric.

Go here for more information on this part of validation