---
title: Launch
image: https://docs.cassandra.app/hubfs/throne-1.png
---

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### Step by step guide to

# Beat Last Year's ROI

### With your Q4 Media Plan

- How to calculate budget distribution over time
- Timing each campaign type start date
- Allocate the budget to channel with highest mROI
- How to forecast results

Download the free guide now

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*Enter your work email. We’ll send the PDF and the 1-page checklist.*

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## What’s inside

![Pin di Pinterest (1)](https://docs.cassandra.app/hs-fs/hubfs/Pin%20di%20Pinterest%20(1).png?width=1500&height=1500&name=Pin%20di%20Pinterest%20(1).png "Pin di Pinterest (1)")

### Weekly demand map:

set how much to spend each week

![6](https://docs.cassandra.app/hs-fs/hubfs/6.png?width=1500&height=1500&name=6.png "6")

### Q4 traps to avoid:

Don't penalize your ads with late top-funnel, last-click bias, ramp limits

![4-1](https://docs.cassandra.app/hs-fs/hubfs/4-1.png?width=1500&height=1500&name=4-1.png "4-1")

### Channel timing plan:

Learn when to start investing so impact lands on peak weeks

![5](https://docs.cassandra.app/hs-fs/hubfs/5.png?width=1500&height=1500&name=5.png "5")

### Weekly Revenue Forecasts

Forecast your plan's revenue before you implement it 

[![64e670ef6e6ad43bbf323db2_logo_large-1](https://docs.cassandra.app/hs-fs/hubfs/64e670ef6e6ad43bbf323db2_logo_large-1.png?width=200&height=50&name=64e670ef6e6ad43bbf323db2_logo_large-1.png "64e670ef6e6ad43bbf323db2_logo_large-1")](http://cassandra.app?hsLang=en)

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