Step by step guide to

Beat Last Year's ROI

With your Q4 Media Plan

  • How to calculate budget distribution over time
  • Timing each campaign type start date
  • Allocate the budget to channel with highest mROI
  • How to forecast results
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What’s inside

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Weekly demand map:

set how much to spend each week

6

Q4 traps to avoid:

Don't penalize your ads with late top-funnel, last-click bias, ramp limits

4-1

Channel timing plan:

Learn when to start investing so impact lands on peak weeks

5

Weekly Revenue Forecasts

Forecast your plan's revenue before you implement it